Knowing your target audience’s listening habits is vital in selecting the right music for your advertising campaigns. While not every creator might have access to the budgets or influencers to create pieces like Apple Beats 1’s hilarious release with Taylor Swift rapping to Drake and Future’s Jumpman, there are so many budget-friendly ways to use royalty free music from Soundtracks to add power and impact to your adverts, campaigns and commercials, whatever medium or platform it is that you're using.
Using inspirational, uplifting, and cinematic music is a sure way to stir emotions in your viewers, especially if the songs come from a genre that is already trending. “I’ve Got Soul But I’m Not A Soldier” was a standout inspirational track from The Killers’ rise to fame during the peak alt-pop trend of the mid-2000s, making it an obvious choice for Nike’s standout minute-long advertisement during the 2008 Beijing Olympics.
Hardcore, energetic, and upbeat music for commercials can also provide a rapid increase in attention. Using EDM, trap, or hip hop songs are often good ways to make heads turn and capture viewer’s attention. For example, when Nissan used M.I.A.’s track “Y.A.L.A” in 2014 to create a fun, upbeat vibe.
Slower, emotional tracks often work well with compelling storylines, but sometimes pair even better with empty storylines and visually compelling scenes. For instance, Sony’s mesmerizing use of José Gonzalez’s “Heartbeats” in their slow-motion, animated-reality commercial is almost hypnotic in nature, a sure way to bring and keep a unique type of attention.
We got you. From classical to hip hop to indie, our audio library contains thousands of amazing royalty free tracks. Use our filters to find exactly what you need in just minutes.