Monetization comes in many forms. You can sell your content with exclusive or limited usage rights, or offer subscription or membership-only content to raise money through your hard work and content creation skills. For example, a fitness and workout account might offer a certain amount of free content to the public, but offer a gated subscription service for those who are willing to pay extra and receive extra perks: customized sessions, longer videos, more in-depth tips. The same could work easily for filmmakers, digital artists, musicians, fashion experts or other influencers and creatives.
The simplest content monetization system to set up would undoubtedly be a donation system, and many influencers do this to problem-solve for new projects, offering donors a thank-you perk. However the most common system is through digital ads and sponsored content. The most important part is working with brands who echo your values. While native digital ads are more traditional and obvious, often with a headline encouraging viewers to a call of action, sponsored content is more subtle.
Digital ads are most popularly and easily used by influencers on YouTube. YouTube has set up an easy-to-use monetization system by doing half the work for you - finding advertisers who align with your audience, and pitching them ads before the start of your videos. In order to activate monetization on your videos, you must be sure that you own full rights to the visual and audio content of your video. If not, YouTube’s Content ID algorithm will catch you quickly and force you to face the consequences. If you aren’t sure if you have full rights to your content, check our article on avoiding copyright issues.
As well as the above ideas for monetizing content, definitely take matters into your own hands. Be creative, entrepreneurial, and think outside the box. Use your platform to begin public speaking, private consultations for others trying to grow their influence, or start selling products of your own. In the age of the internet, options for profitable solutions are endless, and monetizing your content is only the beginning. What is also important for having even more benefits is reducing the costs of creating content.
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