TikTok's newest program, TikTok Pulse, is the first influencer marketing program officially sanctioned by the video sharing app. If you're a creator with 25,000 followers or more and consistently high engagement rates—then this could be your chance to become a TikTok star (and get paid for it). Here's everything you need to know about how TikTok Pulse works and what it means for creators like you:
TikTok Pulse is the video app's first official Influencer Marketing Program.
TikTok Pulse is the video app's first official Influencer Marketing Program (we're not counting its feeble attempt with the "Creator Fund"). It's similar to YouTube Partner Program, but it has a few key differences:
- To be eligible for TikTok Pulse, creators must have at least 25,000 followers and have uploaded videos that have been viewed at least 1 million times.
- Creators can earn money from their most popular content with this program by sharing it through the app or on another social platform (like Instagram). This makes it easier for creators to engage with their fans and find new audiences outside of the app itself—all while earning money from those interactions.
- TikTok Pulse is different than other influencer marketing programs because you won't get paid just because people watched your video or commented on it; you'll only get paid if they click-through and watch an ad based on your post (this means creating great content isn't enough anymore—you need quality ads as well).
Pulse is open to creators with at least 25,000 followers and a "consistently high engagement rate."
The new feature is open to creators with at least 25,000 followers and a "consistently high engagement rate." Creators will be able to monetize their content by selling tickets in the app or by making money from sponsorships.
TikTok Pulse's announcement comes just days after the company announced it would be launching a paid subscription service called TikTok Plus. The program allows fans of popular creators to pay $5 per month in order to see their favorite types of content before they're made available on Pulse.
To qualify, creators must be 18 years old and live in the U.S. or UK.
To qualify for TikTok Pulse, creators must be 18 years old and live in the U.S. or UK. Creators must also have at least 25,000 followers on their TikTok account and have a "consistently high engagement rate."
If you’re a creator who is interested in participating in this program, you should know that there is no guarantee that your content will be featured by TikTok Pulse—you can still submit your videos to the platform through their normal submission process and hope for the best!
A core tenet of TikTok Pulse is that brand collaborations should be mutually beneficial.
In order for brands and creators to work together, both parties need to be willing to invest in the campaign. Creators need a reason (money) to create content that works with your brand and its message, while brands need a reason (a high-quality video) to invest in those creators’ content.
A core tenet of TikTok Pulse is that brand collaborations should be mutually beneficial—the creator gets paid, while you get something unique and high-quality from them. This balance ensures that everyone involved will have skin in the game going into it—and it'll make sure that when people see your name on someone else's content, they're more likely to engage with what you've put out there as well!
The most successful influencer marketing campaigns are mutually beneficial for both brands and influencers.
Influencer marketing campaigns are most successful when both brands and influencers are a good match. This is especially true with TikTok Pulse and other forms of social media content creation. The best influencer marketing campaigns are mutually beneficial for both brands and influencers, so it's important to have a good understanding of each other's goals, audience, and product or service.
TikTok Pulse is an exciting opportunity for creators, who will now have a platform to form valuable brand partnerships. But brands will also benefit from TikTok Pulse by connecting with influencers whose content aligns with their goals. As other brands create their own marketing campaigns on TikTok, they should look to TikTok Pulse as the model of mutually beneficial collaborations.