With the ability to instantly access billions of people and monetize their channels, it comes as no surprise that we are witnessing a revolutionary rise of the ‘Creator Economy’. This is driven by individuals from around the world who are unlocking their own personal value and building independent means of income by attracting audiences and community. It’s never been easier to create and launch videos, podcasts, apps, websites, livestreams etc,…so why is it still so hard to find the right music? That’s why we launched Soundtracks, which allows creators and teams to access our growing Royalty-Free customizable music catalogue for a simple monthly payment.
With the rise of Roblox, Minecraft and the huge investments underway by Facebook, Google and others to create a virtual world experience, the attention economy will undoubtedly shift as immersive reality becomes more mainstream. The days of being a passive consumer are long gone, and in the new digital landscapes of the future, we are enticed to become active participants who have the power to shape, customise and adapt the experience not only for ourselves, but also for others. By definition, the Metaverse will require that music be as easy to modify as its virtual avatars are to create. Loudly is starting to design an Adaptive Music Engine to fulfill the needs of both developers and consumers, giving them the power to easily generate customizable music experiences with complete freedom.
In 1991, the 1st Digital Audio Workstation (DAW) software was launched. This small event ushered in the Digital Music era which we know and understand today. Overnight, anyone with a laptop could download affordable software and start creating & producing high quality music at home. By 2020, the figures are staggering – an estimated 100M creators around the world are making music on their laptops and mobile phones and uploading 50K tracks per day to the music streaming sites! This evolution tells us one thing: technology has the power to democratize access to music creation. AI-powered music software will increase creativity and productivity by a factor of 10, we predict that the number of music creators (amateur, semi-pro and pro) will increase to 1B people by 2030. We also believe that AI Music creation software will create a new level playing field, where human ingenuity, talent & creativity will reach new heights. We’re thrilled to be at the forefront of this wave and commit to keeping the Creator at the heart of our mission.