August 11, 2022

The 6 Best Video Cameras for Beginners

"Content is King." Great, but how do you record the best content you possibly can? While you can make 100% of your content with your smartphone, if you want to delve into more...

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August 4, 2022

How to Create Content for TikTok Videos

TikTok has become an unavoidable powerhouse in the social media world. Whether you're finally taking the plunge into uncharted waters with your own content, looking to improve your...

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July 28, 2022

How to Find Music for Your YouTube Videos

You've done all the hard work. You've written your video script, filmed your footage, and even added some special effects. Now it's time to add music! Music is a powerful tool for elevating your...

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July 21, 2022

How Will the Metaverse Change Content Creation?

There is no concise definition of the metaverse, mostly because it’s still being defined. But broadly, you can think of it as the expansion of...

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July 14, 2022

How to Choose the Best Video Editing Software

Filmmaking is a very demanding and challenging job. You need to be able to edit your footage together in order to create something that looks professional. The right video editing software can do this for you but there are many different programs out there, so how do you choose the best one? In this post, we'll walk through the factors that make up a great video editing program, including general editing features, export settings, effects and user interface.

Focus on the Basics

Beginning video editors will want to choose a program that offers the following features:

  • Cut, copy and paste. This is essential for trimming down clips, or rearranging them in your project.
  • Add/remove clips. You can do this by dragging and dropping footage from one place in the timeline to another—or by using what’s called “overwrite mode,” which allows you to overwrite existing material without cutting it out first (but which could cause you problems if you don't know what you're doing).
  • Add titles, transitions and music. These are items that are added manually as graphical elements on top of your video clip or edit point; they're often used to make it easier for viewers to follow along with what's happening on screen at any given moment. They also serve as useful visual cues for setting scene changes or establishing moods within an overall narrative arc (such as when showing someone walking through different rooms).
  • Add effects like transitions between scenes (fade-ins/outs), wipes (a moving line across screen from one side to another) etc., filters which change hue levels or other qualities within frames themselves; voiceovers narrating overtop still images/animations etc..

User Interface

The user interface (UI) is what you see and interact with as you use video editing software. It includes the design, appearance, and layout of each tool on screen. The UI can impact your overall experience in a number of ways:

  • Your comfort level. The easier it is for you to understand how each feature works, the more likely you'll be able to use that feature successfully. This will make your editing process smoother and faster overall—and ultimately lead to better results.
  • Your ability to create compelling projects quickly and easily. If there are too many steps involved in setting up a shot or adding transitions during post-production, then those tasks will take longer than necessary—all while making changes that may not be ideal for what you're trying to achieve visually in each scene or sequence within your project (i.e., if something doesn't work well visually).


The cost of a video editing software is going to be one of your biggest factors in deciding which program you’re going to use. While the price tag for these programs ranges from free, most will set you back anywhere from $0-$1,000 depending on what features and functions are included in the program. Some companies offer special discounts or packages that include additional tools and features. Some even offer free trials so you can try out their software before committing to buying it. To put it in perspective, Final Cut Pro and DeVinci Resolve both have one-time fees of $299 and $295 respectively, while their main competitor, Adobe Premiere comes as a monthly subscription of $20.99/month.

You also have to consider how much money it will cost to purchase either hardware or software upgrades if your computer doesn't meet minimum requirements for certain programs. You may need updated RAM, a better graphics card, etc., depending on what kind of processing power your macbook pro has (and if it meets minimum requirements).

Cross platform collaboration

If you plan on working with other team members, the editing program you use matters. Final Cut is exclusive to Mac, while Premiere Pro allows users to share project files in the cloud and can also be used by both Mac and Windows users.

What’s the Output?

Export settings are essentially the last step in video editing. Here, you can choose where and how you want to export your video. This includes things like resolution, file format, frame rate, bitrate, and audio settings.

  • The best thing to do is experiment with different export settings until you find what works best for what types of videos you’re making. For example, if I were making a commercial that was going on TV, I would probably use HD 1080p 60fps with AAC audio at 128kbps — but if I were just posting it on YouTube or Facebook then I would probably use 1080p 30fps with AAC audio at 128kbps instead (and maybe throw in some slow motion effects too).
  • If there's one piece of advice that applies across platforms: don't shoot in 4K unless you have plenty of storage space!


The best video editing software for you depends on your needs and budget. The most important thing is to make sure the software you choose fits with your workflow and will be easy enough for you to use.

July 7, 2022

How to Make the Best Tutorial Video

So you want to make a tutorial video, but you don't know where to start? An instructional video is a great way to communicate complicated or in-depth information in a very short period of time. With the rise of smartphones and tablets, content creators have found an avenue to connect with their audience in an informational way. A video that educates and entertains is a recipe for success. Here are 7 tips to making the best video possible.

1) Select the Right Tools

Depending on the type of tutorial video you're making, you'll either need a screencasting software to record your screen; a camera and proper lighting if you plan to show your face; and in every case, quality microphone.

Screencasting software: For example, ScreenFlow by Telestream is the most popular program for Mac users. Camtasia by TechSmith is the most popular software for Windows users. Both have free trials that let you record up to five minutes of footage with no watermark.

Camera and lighting: If you want to show your face while recording, make sure you have a good camera and proper lighting. Also make sure that you have a good mic (most built-in webcams are not great). You can use a USB headset or an external microphone if necessary.

Microphone: If this is going to be an audio-only tutorial, then any decent headset will do — but it's still important that it has good audio quality and doesn't pick up background noise from fans or other sources of distraction.

2) Planning Makes Perfect

Do your research to know what your audience will want to learn, and make sure it's something that really needs to be taught, then write your script.

Write Your Script

Write a script with clear instructions and a clear structure. Think about how you can break down complex topics into smaller chunks so viewers can follow along with ease.

It's very important that the script is as tight as possible because you don't want anything to distract from the lesson at hand. If there's too much information in your script or if it's too long then it might be overwhelming for viewers who are just trying to learn one thing at a time. Use bullet points if necessary! They're great for keeping things organized and easy-to-follow.

Think About the Audience

Who is this video for? Is it for new users or experienced ones? What are their interests? Knowing your audience will help you tailor your tutorial video so that it meets their needs.

Consider putting together a storyboard for your video too. This will help keep everything in order so you don't get lost mid-way through filming. It also gives you an idea of how much time each section will take (which is useful if you're working with other people).

3) Make it entertaining and make it you.

This is your chance to show off your personality and your skill level. Be yourself, but be aware that people learn better when the information is clear and concise.

Strike the right balance between informational and personal. While it's important to be engaging, you also need to deliver quality content that covers all of the necessary details of what you're teaching.

4) Record your narration, screen capture, and/or video.

Depending on the nature of your tutorial video, you can pre-record your VO, or do it as you perform each step. Stick to whichever is more natural.

If you're just talking about something that's happening on screen, then it's best to record VO earlier in the process. If there are multiple steps involved, then recording as you go is probably better since it'll be easier for you to pay attention simultaneously to both what's happening on screen and what you're saying into the mic.

5) Edit Your Video

Take this time to polish your video, making sure the VO works with what you're demonstrating. Adding b-roll may add extra clarity as well.

Editing is an essential part of your video because it helps make sure that everything flows smoothly and that there are no awkward pauses or jump cuts. You can use Adobe Premiere Pro or Final Cut Pro X as editing software. Both are great options, but they each have their own pros and cons.

The first step in editing is to gather all the clips from your shoot and organize them into segments that make sense for the viewer. This helps keep things organized and ensures that all of your topics are covered. Then, you can start adding audio tracks, titles, and transitions between clips using these tools:

6) Add Music or Sound Effects

Add music or sound effects to make your videos more engaging, exciting and fun. You can use find thousands of royalty-free songs from Soundtracks!

Music can set the mood of a video, but it can also help keep viewers engaged. Sound effects are especially useful if you're making product tutorials. If you want people to pay attention to what you're saying more than anything else in the video, then keep all other noises at a minimum.

Audio tracks: Audio tracks let you add music or other sounds overtop of your footage at any time during the video. You can also use them just for background noise if you don't want any music playing while someone is talking.

Transitions: Transitions are used to transition between shots into another scene or location within a video clip by fading

7) Share Your Video

Decide where your tutorial video will live, ideally where you have the largest audience. Don't forget to pay attention to your SEO!

June 30, 2022

5 YouTube Channels Every Content Creator Needs to Know

The best way to learn about what makes something successful is to learn from, and sometimes emulate those who've done it best. Here's a look at...

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June 23, 2022

TikTok Pulse Finally Gives Creators a Path to Monetization

TikTok's newest program, TikTok Pulse, is the first influencer marketing program officially sanctioned by the video sharing app. If you're a creator with 25,000 followers or more and consistently...

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June 16, 2022

7 Strategies to Get YouTube Subscribers

No matter how long you’ve been a YouTube creator, you know that your content needs to be interesting, but what else can you do to increase your subscriber count? This guide...

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June 9, 2022

Different Types of Camera Shots

Choosing the right camera shot can elevate a normal scene to one that has an impact worthy of your story and your actors. Here are some of...

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