When it comes to video production, music is a crucial element. It can set the tone for an entire project and create an emotional connection between viewer and creator. However, many content creators use generic music that doesn't match their brand or message. Here are a few reasons why it's important to customize your music.
Attention to Detail
Customizing the music you use for your content shows an extra level of attention to detail and professionalism. It also shows that you care about what you're doing and want to put your best foot forward. One thing that sets professional content creators apart from amateur ones is that they take the time to customize their channel as much as possible before launching it publicly.
The music you choose for your content is an important part of making your videos more engaging and memorable. It can also help to make them more shareable, which is especially important if you're trying to promote your brand or business with video.
What’s Your Sound?
Your choice of music can become synonymous with your brand and content. You want people to associate your videos with certain feelings or emotions so they know what they’re getting when they watch them. This can be done by using specific songs as background music or using songs that share similar qualities (e.g., upbeat tempo).
Another reason why it’s important to customize your music is because it allows you to create the perfect atmosphere for each video that you create. For example, if you were making a video about gardening tips then maybe it would make sense for you to use some relaxing background music that makes people feel calm and peaceful (like a harp).
The Pros Do It, Why Not You?
The ability to change the energy levels or add/remove instrument groups in a song is often reserved for projects with bigger budgets for custom music. While tv shows and movies often license popular music that fits their scenes, there is also tons of original music used.
Using a song just as it is, may not work for the content you’re creating. Maybe the intro for a song you’ve found would work perfectly, only if you could remove the vocals. This normally requires the use of stems, or the ability to work side-by-side with a music producer. This level of detail and customization is normally not within the realm of possibility for the average content creator.
Customize Your Music
While there are plenty of platforms providing royalty-free options, only Soundtracks allows you to customize thousands of tracks to match your video. With this groundbreaking feature, you can now tweak and customize your music in real time, alongside their videos.
After selecting your favorite track, you can adjust the energy levels, mute specific instrument groups, and balance the audio levels of both your video and the soundtrack. What would have previously taken you hours and a hefty budget, can now be done in minutes.
Originality Goes a Long Way
Any instance when you can add originality to your content is an opportunity to set yourself apart from the sea of content out there. As viewers become more discerning with how they spend their time, they want to feel as if every moment spent has brought them some value. By taking the time to customize your music, it’s a small but meaningful way to convey to your audience that you’ve put time and care into your art.