Soundtracks is the most straightforward of the editing tools you can use to create content with royalty free music. The Soundtracks app, available on iOS and Android, allows users to upload a video which they can preview against any of the library’s royalty free background music. Use the platform’s filters, which are based on genre, subgenre, mood and energy level, to find the perfect track. Then, adjust the volume and placement of the track alongside your video clip to find the ideal timing and sound. Using music is a great way to improve your content, as long as you keep the quality high!
YouTube is the largest online community and a great place to grow a following with longer or more in-depth content than you are able to post on other social media platforms. YouTube is built specifically for creators and offers access to more editing tools than any other platform. From tracking your views and performance, to customizing your channel, to directing traffic with in-app editors and end-cards, there are plenty of tools to be taken advantage of here.
There are a few reasons why TikTok is the platform to be on - young audience, huge possibilities to go viral, and most excitingly and uniquely, the ability to use famous, copyrighted music to hop on global trends or create your own. Popular, mainstream music from recording labels and artists always have royalty payments involved, which makes them incredibly difficult to use in your personal projects. Keep using royalty free music from libraries like Soundtracks for your personal projects, and take advantage of this rare opportunities to use your faves.
Using Instagram for content promotion, even as marketing for your own personal brand, is more difficult than on other social media platforms. The inability to schedule posts and the difficulty in tracking statistics, are just a few things which the platform makes it difficult for marketers to take full advantage of. Content-wise, however, the platform is great because it offers different opportunities for various content types, between the short videos of Reels and the long-form capabilities of IGTV, you can customize your content to cross promote within the app.
Twitch is a great platform for growing a tightly-knit community with regular episodes that cross the bridge between a live stream and a chat room, allowing creators to interact with their audience in a two-way dialogue. When using music on Twitch, creators are required to use original or royalty free music to ensure they aren’t breaking any copyright infringement laws or agreements. Finding non copyright music to use in these episodes is a great way to create content that engages with viewers, whether it’s dramatic center-stage songs for intense gaming or fitness sessions, or chilled background music for interviews and other dialogue.
From creating content to sharing it, various platforms offer a variety of useful tools. Discovering which platforms provide the tools you need is up to you, but the Soundtracks video editing app is a great place to get started.